VML, Marketing Communications Manager
(2022-2025)
Created content across multiple channels including emails, social media posts, landing pages, newsletters, and marketing collateral. Proofread and edited agency’s thought leadership in the commerce and technology space. Collaborated on impactful content for agency partners including articles and capabilities overviews. Wrote blogs on topics from mobile shopping to sustainability plus case studies for XBOX, OREO, and KFC. Produced agency podcast, Commerce Confidential. Designated presentation proofreader. Trained on AI tools.

Wunderman Thompson Commerce & Technology, Content Strategist
Content Strategist
(2021-2022)
Developed comprehensive strategies for e-commerce clients to build brand awareness, engagement, and conversions. This involved understanding the target audience, defining key messages, and determining the best formats and channels for content distribution. Collaborated with design team to create Amazon brand stores, product detail pages, ads, and customer emails. Wrote product and promotional copy focusing on brand positioning and audience engagement.

Ideoclick, Copywriter
(2019-2021)
Developed SEO-friendly product descriptions for marketplace platforms like Amazon and Walmart, enhancing visibility and ensuring alignment with brand voice. Worked with account team to develop strategies tailored to clients’ business objectives, effectively supporting their brand identity while driving engagement and sales. Worked with the design team to produce engaging emails and ads for various brands, ensuring visual appeal and alignment with overall marketing strategies.

Amazon.com, Copywriter
(2018-2019)
Prioritized brand recognition and storytelling for multiple Amazon fashion lines by creating compelling on-site content, ads, emails, and promotional landing pages. I collaborated on developing brand names, narratives, and taglines, while crafting targeted promotional and sales copy, as well as audio ads tailored to diverse audiences.

Zillow Group, Ad Ops Coordinator
(2015-2017)
Enhanced internal and sales communications. Implemented automatic email notifications to inform sales reps about disputed accounts.

Amazon.com, Content Manager
(2011-2012)
Collaborated with various teams to develop onboarding documentation for site merchandisers. This included creating clear guidelines and best practices to ensure consistency in Amazon’s product listings and elevate the overall quality of content. Wrote and proofread ad copy, brand stories, and customer emails.

Amazon.com, Editor
(2006-2011)
Instigated and completed refresh of Corporate Accounts website and other content: Worked with designers, customer service, and category site merchandisers to create relevant and helpful destination for B2B buyers. Oversaw editorial audit of Customer Service blurb content and completed same for Corporate Accounts ‘Help’ section. Served as a cross-functional creative resource, collaborating. Managed the deprecation of Corporate Accounts Program, transition to Amazon Business.

EDUCATION

School of Visual Concepts, University of Washington (BA Community and Environmental Planning, 1998